THE SLOPRENEUR
When generating slop turns professional.
Their posts fill your feed every day, promising the world in exchange for a comment, creating an avalanche of content optimised to be optimised, always with a distinct angle of self-promotion or quick profit.
Emboldened by the latest in AI, it’s the work of a slopreneur.
They don’t just inadvertently make slop (hey it’s ok to admit we’ve all inhaled at least once right), they’ve turned it into a whole business model and personality.
After using slopreneur for the first time the other day on LinkedIn (their natural habitat) I did wonder… have I just coined a new term or stumbled on something not yet widely adopted? A quick search didn’t return a definition and the .com domain was still available (note past tense).
I’m wondering if it can become a footnote in AI slop history as the name for purveyors of slop?
I asked a few LLMs for slopreneur definitions (they sound almost the same… crazy huh).
ChatGPT: An entrepreneur who produces low-quality, derivative, or mass-generated output—especially AI-generated content—typically prioritising speed, volume, or short-term gain over originality, craft, or long-term value.
Gemini: An entrepreneur, often a solopreneur, who prioritizes rapid, low-effort content generation, typically utilizing generative AI, over quality or genuine value, in pursuit of quick profit through unsustainable or superficial methods.
Claude: A person who produces low-quality, mass-generated content or products using shortcuts and automation, prioritizing quick profits over genuine value; one who rapidly cycles through trendy business hacks without building sustainable enterprises.
And as for slopreneur.com I’m not sure what it will become, but for just $7.73 it felt like too good of an opportunity to pass up. I figure just redirecting any “solopreneur” typos might get some traffic to my actual business FIRM Consulting.
The holding page I’ve now created with the GoDaddy AI builder is horrendous and looks nothing like the preview when I hit publish. A peak slop moment…
In the true spirit of slopreneurialship feel free to comment ChatGPT, Gemini, or Claude to have your say in which definition fits best. Or engage with the poll below.
Or comment “Slopreneur” to receive nothing (even if I reply saying I’ve DM’d you) or just scroll to the next bit of slop that’s now slowly seeping across every surface of our lives.
THE PROMPT:
N/A this is HUMAN MADE.
(I actually did prompt ChatGPT to rework my LinkedIn post for The essAI, but the output was so bad I couldn’t publish it even as ironic meta slop).
The essAI is a creative outlet I run as a way to test ideas, culture, ownership, and storytelling with AI as a creative partner. My main gig is running FIRM Consulting, an Australian-based marketing and CX consultancy that helps teams prioritise, plan, and deliver. We blend strategy, CX, and marketing consulting with practical frameworks to help turn intentions into impact.